7 Areas of Leadership FocusJul 20, 2022
You didn’t get into business to just survive. If you’re like most business owners, you’re willing to do whatever it takes to survive. Last night my son and I were in this building changing light bulbs and AC filters. There will always be things that simply have to get done and sometimes you’ve got to do it. But far too often that same whatever it takes attitude causes us to hit growth ceilings. When we focus on the immediate we can’t focus on the things required keep growing.
There are seven areas of your business you need to focus on to break through those ceilings and get growing again. Attraction, Conversion, Delivery, Culture, Systems, Administration and Personal.
I’ll go into detail with each one of these in separate videos, but today let’s look at these quickly, at a high level. Let’s start with number 1 - Attraction, where you’ll focus on who you’re attracting to your business - Your customers, your team members and even vendors. It makes all the difference in the world if you attract the right people. Number 2 - conversion. If we are attracting the right people but we’re unable to convert them into clients and productive team members we’re not going to go very far. So, we’ve attracted the right people and converted them, now Number 3 – delivery. We need to deliver on our goods and services and keep our promises. It takes real focus to ensure we give our customers a wonderful customer experience. Part of how we do that is by focusing on number 4 - our systems. If you are the focal point of most of your company’s systems or worse, if your systems are all in your head, we’ve got to get them well documented and followed by everyone on your team. Speaking of team, let’s look at number 5 - your culture. Every company has a culture – some good, some not so good. Defining and nurturing your company’s culture is one of the most important roles you have as the leader. Next, let’s look at my least favorite focus area number 6 – administration. I can’t stand doing paperwork or making sure every I is dotted, and t crossed, but that doesn’t matter. Taxes need to be paid, forms need to be filed and if you don’t give the administrative obligations their proper focus – it can really slow you down. Finally, let’s talk about number 7 - you. I call this area of focus personal. It’s because business is personal. There are many reasons we go into business, but I believe when you strip everything away and get down to the biggest reason you got into business it’s because you want freedom.
Remember, as you grow your company grows. Keep Growing!