5 Business FreedomsJul 27, 2022
A few years ago, one of my clients hit a capacity ceiling. His company produced an edible
product that depended upon machinery, people, and the ingredients that created his product.
The demand for his product is great, but he reached the maximum output that his machinery
could produce, he simply couldn’t produce more product. Was that really the case? It turns
out it wasn’t.
He had several options. He could run another shift – in fact, he could run two
more shifts, if he wanted to. But that wasn’t the right answer for him because he didn’t want
to add to the headcount and management. We determined that he could afford to buy more
machinery, but that’s when we discovered the core problem. He simply didn’t have the space
for more machinery. So, the problem was space. He hit a capacity ceiling because he didn’t
have enough space to produce more product. He ended up adding on, buying more machinery
and doubling his output and his profits.
As business owners, we all hit ceilings and it can feel like we’ve just maxed out on how high or
how far we can go. One example is when we hit a revenue ceiling. We grow to a certain point
and regardless of what we do – we just can’t get over that point. We may also hit profit ceilings
where our sales and outputs grow, but we make less money. The fact is there are all types of
ceilings that can hold us back, so the question is how do we break through the ceilings that
stifle our growth?
The first thing you must do is properly identify the core problem. Unfortunately, that’s not always as easy has it sounds. Thankfully my client discovered there are often many variables to the equation.
If you feel like you’ve hit a ceiling you need to break through, consider doing what my client did
– identify the core problem. A good start would be clicking on the link in the description and
taking your free business assessment. You will get a report within minutes that will identify
areas of your business you need to work on and start breaking through ceilings.
Always remember, as you grow, your company grows. Keep Growing!